The concept

BUSINESS Africa is a television programme that aims to broadcast economics news from all of the countries on the African continent.
Created in June 2000, the programme is designed to closely follow developments in Africa, and broadcast information on the local, national and regional economies. It also covers world business news, particularly when it relates to investment and technology that impacts on the continent.
The programme is also an opportunity to help the public become more familiar with the economic market, and to promote a new image of Africa and its key players. The spotlight is also turned on the intiatives that contribute to the economic and social development on the continent.

The programme

Produced in French and English by the press agency, People TV, and with the support of the European Commission, the programme BUSINESS Africa is broadcast each week by more than 41 African partner channels.
With a duration of about 30 minutes, the programme is made up of several reports of between three and six minutes each, news summaries and a game. The programme is produced in close collaboration with designated journalists at the partner television stations.
The framework of the programme consists of recurring themes: a report on a specific sector (eg. the production of green beans in Kenya...), a macro economics subject (eg. how the CFA franc is affected by the introduction of the Euro..), a profile of a man or a woman (eg. business leaders, artists, heads of regional development programmes...). Added to this each week is news, in the form of summaries, and a sequence on the internet.

The editorial line

BUSINESS Africa follows an editorial line that respects individuals and groups, on a local, national and regional level.The content of the magazine covers the development of African economies, not only national and regional initiatives, but also those on a local level. The end objective is to enhance the image of initiatives, private and public, that have positive effects on the development process in African countries. This includes particular projects and states and international organisations that strengthen the economy and social conditions for all people on the African continent.

BUSINESS Africa is a source of useful information for a targetted audience: business and political leaders, teachers, tertiary and school students, traders and public workers. Also, on a more general level, the programme appeals to all of those who take a keen interest in their country's development.tous ceux qui s'intéressent au développement de leurs pays.

Precise details

Title: BUSINESS Africa
Duration: 30 minutes approx..
Language: French and English and Portuguese.
Medium: Béta SP or DVcam.
Regularity: Bi-monthly.
Broadcast: Prime time viewing, generally between 18.30 and 21.30.
Channels: SABC Africa, BTV, CHANNEL 10, CRTV, CVM TV, DBN TV, DTV, ETV, GBC, KTN, MALAWI TV, ORTB, ORTM, ORTN, NBC, MBC 3, RTA, RTG 1, RTI, RTPI, RTNB, RTS, SLBS, TV Congo, TV Tchad, TV Togo, TNB, TVCA, TVR,WBS,ZNBC.... and Euronews.
Creation of programme: June 2000.
Production: People TV.